I’ll admit that the narrative of this latest Taylor Swift era is completely lost on me, maybe she has spoiled us. It could be that her thematic releases in the past have me accustomed to a certain package that I expect from Taylor. However, her latest creative endeavor keeps missing the mark with me.
Most of us have very strong opinions about Taylor Swift and though the conversation often focuses on the personal side of her life, I’d personally prefer to focus on her music. Love her or hate her, there is no denying that Taylor Swift has surrounded herself with hit-makers that are guaranteed to create pop classics.
I may be struggling because it seems that Taylor Swift’s music has become more of a spectacle. With the hidden messages in the music videos and song lyrics, I am finding it difficult to find the truth in her music.
At some point Taylor Swift will have to stop playing the martyr, but that point does not start with her latest release, “The Archer”.
I’ve been the archer
I’ve been the prey
Screaming, “Who could ever leave me darling?
But who could stay?”
Look, I get it and I absolutely applaud it, the fact that Taylor Swift was able to capitalize on her heartbreak makes me green with envy. Maybe it’s the spectacle that her music releases have become, but it has all stopped feeling genuine to me.
With all that being said, Jack Antonoff makes everything a little bit better. Jack Antonoff’s influence is heard through every single beat of this song and it’s so much better for it. Sonically, “The Archer” may just be the most pleasing to me, but I’m still struggling to find the groove with this new era of Taylor. Personally, “ME!” and “You Need To Calm Down” completely missed the mark but I’ll admit to replaying “The Archer” more than a few times. One thing is for sure, love it or hate it, everyone will be talking about Taylor Swift on August 23rd when her new album Lover drops.